2023 Nike World Basketball Festival Was Cool
In New York City's Lincoln Center, Nike (NYSE:NKE -0.78%) staged the 2023 World basketball Festival over the course of two days on September 15 and 16. Nike gathered numerous members of its Swoosh family this past weekend for the Basketball Festival, from artists to the next generation of hoopers to previous and present sportsmen.
Legends like Dirk Nowitzki, Jason Kidd, Scottie Pippen, Carmelo Anthony, Kevin Durant, Devin Booker, Sue Bird, Travis Scott, and Lil Yachty were among the notable attendance. As an homage to the legendary site for dance and cultural expression, Nike held the event at Lincoln Center. The event, which lasted two days, included 80 of the top high school basketball players from 23 states and three countries, including 40 girls and 40 guys. The competition serves as a platform for developing basketball players. As Nike's vice president and general manager for North America, Scott Uzzell once observed, "If running is the company's heart, basketball has always been its soul.
A special limited edition jersey created in collaboration with Cactus Jack was given to players who attended the event. The Brooklyn Nets' Mikal Bridges, who was also present, stated, "Boardroom basketball in New York City has an intensity that is unmatched anywhere else in the world. The people who help spread the city's culture are brought together at this amazing event along with next-generation talent and video game stars. exclusive to New York. solely as a result of basketball.