Kuz and Fashion
Kyle Kuzma, a first-round selection of the Lakers out of the University of Utah in 2017, was nominated to the NBA All-Rookie First Team in 2018 and became a world champion after the LeBron James-led Lakers defeated the Miami Heat in the league's Florida Bowl in 2020.
Kuzma was traded to Washington in the summer of 2021 after spending the first four years of his youthful career in Los Angeles. Last season, he averaged 17.1 points, 8.5 rebounds, and 3.5 assists. Despite those impressive numbers, his most memorable moment as a Wizard was arguably in the Capital One Arena hallway before a November game, when he arrived dressed in a huge bubble-gum pink sweater.
While some derided Kuzma's fashion statement, others praised it, establishing the Flint, Michigan, native as the NBA's second-flashiest dressed behind Russell Westbrook, for whom he was traded by the Wizards. That reputation is likely to grow even stronger now that Kuzma has joined forces with Belgian brewer Stella Artois and luxury fashion label POTR by Yoshida & Co. to launch the Secure The Bag program, which will give fans the chance to win a limited-edition tote bag or a $10,000 fashion shopping spree with the 27-year-old baller.
The cooperation was a natural fit for Kuzma, who is attempting to blend his love of basketball with his enthusiasm for design so that neither one detracts from the other.
Since, Kuz's has been featured on leaguefits, GQSports and others. He even is invited to many fashion shows in paris and seems to have a great relationship with designer Rick Owens. Kuz's mission to intersect sports and fashion seems to be favoring his brand well. Can't wait to see what he has up his sleeve for the 2023-24 season